#Emotions color wheel free

Literally the opposite of black, white pairs well with just about anything, making it ideal as a secondary colour.

The colour psychology of purpleĪn off-white background keeps the focus on the shoes here It isn't often used for food-related sites because naturally blue foods are very uncommon and studies have suggested that the colour actually acts as an appetite suppressant. The colour doesn't suit everything, though. Trust is essential for financial advisors such as Evolve Wealth, so most of its site is designed in varying hues of blue.

#Emotions color wheel free

Light blue is the colour of water and the sky, so it generally has a refreshing and free feeling – and can be even energising if bright enough, while still retaining that reliable calm.ĭarker blues tend to be more sombre, heightening the security aspects, which makes them an excellent choice for professionalism. However, the calming effects also make blue a friendly and inviting colour, which explains its adoption by Facebook and Twitter.Īs if that weren't reason enough to use it, blue is also incredibly versatile its vibrancy has more drastic effects than other colours. Blue projects calm and serenity, and as such inspires security and a feeling of safety.įor this reason, blue is a colour often used by banks: CitiBank, Chase, Capital One and Barclays, for example, all use blue. You see blue on a lot of websites because it's the colour of trust. The colour psychology of orangeīlue can be calming and reassuring in web designīlue is one of the most popular colours in web design – and for good reason.

Playful and stimulating, the red complements its cheetah logo – a powerful icon itself, softened by its cartoonish qualities and anthropomorphic smile. The landing page for the game design company Playtika has an aggressive but potent flair. Lighter shades emphasise the energetic aspects of red – including youthfulness – while darker shades emphasise power, and even durability, such as a brick wall. Its knack for attracting attention makes it a priceless tool for designers, but used excessively it will inhibit relaxation. Used here, red feels playful and stimulatingĪs a dominating colour, red adds gravity and heightened awareness – quite literally, as the colour increases blood circulation, breathing rates, and metabolism. Red can take on a variety of meanings in colour psychology because it's associated with both love and war, but the unifying factor in all meanings is a sense of importance – think of red carpets.